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Purpl Strips Whiten.
The System Transforms.The original color-correcting formula designed to lock in results and eliminate yellow tones.
Purpl Strips
Advanced PAP+ formula strips designed to whiten without sensitivity.
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Build Your Bundle →Science you can actually understand.
No mystery chemicals. No peroxide. Just a formula engineered to whiten smarter.
PAP — The Peroxide-Free Whitener
Phthalimidoperoxycaproic Acid
PAP is the same active ingredient used in professional whitening treatments -- without the peroxide that causes sensitivity. It oxidizes surface stains and penetrates enamel without damaging it. The result: clinical-grade whitening you can do on your couch.
Hydroxyapatite
Enamel Rebuilder
A naturally-occurring mineral that rebuilds micro-damage in enamel while the strip whitens. Leaves your teeth stronger after every treatment.
Violet Pigments
Color Corrector
Cosmetic-grade purple pigments that neutralize yellow tones through color wheel science -- the same mechanism as purple shampoo.
Aloe Vera Extract
Sensitivity Shield
Calms gum tissue and coats enamel during treatment. The main reason purpl users report zero sensitivity.
Glycerin
Hydration Base
Keeps the formula evenly distributed across the strip and prevents enamel dehydration during the whitening process.
PVP
No-Slip Adhesive
Food-safe polymer that locks the strip in place from the first second. Stays put through talking, water, a full 30 minutes.
Menthol
Fresh Finish
A trace of cooling menthol leaves your mouth feeling clean after every treatment. Not minty-overwhelming -- just fresh.
Your Questions, Answered.
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Absolutely not. The purple pigments in the strips work on contact to color-correct yellowing using color wheel science -- the same principle as purple shampoo for blondes. After 30 minutes, you peel them off and your teeth are left whiter, not purple. Promise.
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Sensitivity is the number one reason people quit whitening strips -- and it's exactly why we built purpl differently. Our PAP formula is peroxide-free, which eliminates the chemical reaction responsible for that zingy, aching feeling. Thousands of customers with sensitive teeth use purpl daily. Zero sensitivity is our promise.
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Most whitening strips use peroxide to bleach enamel -- which works, but causes sensitivity and can damage enamel over time. purpl uses PAP (phthalimidoperoxycaproic acid) combined with our color-correcting violet pigments. It whitens without bleaching, neutralizes yellow tones on contact, and is safe for daily use.
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Most customers notice visible improvement after their first use. Significant results typically appear within 3 days. For best results, use daily for 14 days, then maintain with 2-3 treatments per week.
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The color-correcting formula works on natural enamel, not dental work. Veneers and crowns won't be damaged by purpl, but they also won't change color. If you have significant dental work, we recommend consulting your dentist and applying strips only to natural teeth.
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Our active whitening agent is PAP (phthalimidoperoxycaproic acid) -- a peroxide-free compound that whitens without damaging enamel. We combine it with violet pigments derived from plant-based sources, hydroxyapatite for enamel remineralization, and aloe vera for soothing comfort. No peroxide. No bleach. No junk.
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Yes. 30 days, no questions asked. If you use purpl for a full treatment cycle and don't see visible results, we'll refund you completely. We've built this brand on the product working -- if it doesn't work for you, you don't pay for it. It's that simple.
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